A woman in black athletic clothing with her head tilted back inside a lime green number zero shape on a bright yellow background.

TrackSoul

A vibrant identity was developed alongside a core positioning of Tracksoul in women’s performance wear, combining technical function with bold self-expression.

On and off the track we wanted to celebrate movement, mindset, and the collective power of women who run, represented in a dynamic symbol of unity and unstoppable momentum.

Brand Strategy
Brand Identity
Web Design & Development
Motion Design

Logo for TrackSoul with the word 'TRACK' in bold black letters and 'SOUL' stylized with a black oval in place of the letter 'O' on a yellow background.
Multiple black and yellow boxes labeled "TRACK SOUL" are stacked, with some boxes showing a large yellow semicircular design on the top and side.
Close-up of embroidered text reading 'TRUCK 50' in white on black fabric.

Credits:

India Pappalardo, ECD

Yasmine Sweidan, Lead Strategist

Next Project

PitchNinjas →︎