Text reads 'Good Karma' with a black and white illustration of a hand drawing on paper, and a signpost with mail-related icons above.

Studio Krama was founded in 2024 inspired by the Sanskrit word Krama - the series of steps taken to achieve transformation. We call it intelligent sequencing: strategic, deliberate, and built to create momentum.

With 15 years’ experience across engineering, brand, and business strategy - from corporates to high-growth startups - Yasmine started Studio Krama to unite big thinking with sharp execution.

Today we’re a focused team of thinkers, makers, and doers who thrive on complexity. We work with ambitious teams to clarify direction, design standout brands and deliver products that make the world a better place.

If that’s you, let’s talk.

If you're someone who loves solving those kinds of problems too - we'd love to hear from you.


Got a question? Check out our FAQs or drop us a message.

  • Black and white photo of a smiling woman with long dark hair wearing a sleeveless top with buttons, sitting near large windows with buildings and trees visible outside.

    Yasmine Sweidan

    Founder & Managing Director

  • A woman with long wavy hair smiling, wearing earrings and a patterned top.

    India Pappalardo

    Executive Creative Director

  • Parker Audrey

    Creative Director

Modern lounge with wooden bookshelves, a mounted TV, and a seating area with white and black chairs, a round wooden coffee table, indoor plants, and a bar area in the background.

With a global team covering Europe, Middle East and North America with home bases in London and Dubai, we blend strategic thinking with strong creative execution to deliver work that leads with intelligence and expression.

Our remote-first approach allows us to stay agile, bringing together diverse perspectives and deep focus, no matter where we are. We believe great ideas come from collaboration, curiosity, and a willingness to challenge the obvious.

This is design that moves brands, people, and culture.