Studio Krama was founded in 2024 by Yasmine, inspired by the Sanskrit word Krama - the series of steps taken to achieve transformation. We call it intelligent sequencing: strategic, deliberate, and built to create momentum.

With 15 years’ experience across engineering, brand, and business strategy - from corporates to high-growth startups - Yasmine started Studio Krama to unite big thinking with sharp execution.

Today we’re a focused team of thinkers, makers, and doers who thrive on complexity. We work with ambitious teams to clarify direction, design standout brands and deliver products that make the world a better place.

If that’s you, let’s talk.

If you're someone who loves solving those kinds of problems too - we'd love to hear from you.

  • Yasmine Sweidan

    Founder & Managing Director

  • India Pappalardo

    Executive Creative Director

  • Parker Audrey

    Creative Director

With a global team based across EMEA and North America, with home bases in London and Dubai, we blend strategic thinking with strong creative execution to deliver work that’s as intelligent as it is expressive. From branding and digital design to campaigns and content, we build with purpose and design with intent.

Our remote-first approach allows us to stay agile, bringing together diverse perspectives and deep focus, no matter where we are. We believe great ideas come from collaboration, curiosity, and a willingness to challenge the obvious.

This is design that moves brands, people, and culture.