Woman meditating in a seated cross-legged position on a rock outdoors with a clear blue sky.

Soana

Soana champions the belief that true wellbeing starts with valuing your own health - mental, physical, and emotional - as much as you do others’. A brand positioning and platform that puts holistic self-care at the heart was brought to life through a warm, human-first identity.

Strategy
Brand Identity
Web Development
Motion

Group of diverse women standing together, smiling and interacting, with a sign behind them that reads "Soana Together Health".
A navy blue cylindrical container with a copper-colored interior, labeled 'Soana' and 'Mindful Nourish' on a beige background.
Open laptop on a light wooden round table, displaying a website with two people exercising outdoors, with a book placed behind it.
Smartphone displaying a wellness app with the message 'Embracing sustainable wellness Together,' featuring a woman riding a bicycle outdoors.
Layered webpage mockup with beige background featuring sections on health support, including icons and text about expert advice, 24/7 support, and community access.

Credits:
Parker Audrey: CD
Yasmine Sweidan, Lead Strategist

Next Project

TrackSoul →︎